Six Keys of Strategic Decision for www.inibuku.com

A Strategy is a long term plan of action designed to achieve a particular goal, most often "winning." Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem easier to understand and solve. The nature of the strategy adopted and implemented emerges from a combination of the structure of the organization (loosely coupled or tightly coupled), the type of resources available and the nature of the coupling it has with environment and the strategic objective being pursued.Strategy is adaptable by nature rather than rigid set of instructions.In the field of business administration it is possible mention to the "strategic consistency."

According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context."

In the e-business, there are 6 keys of strategic decisions that will be explained using http://www.inibuku.com/ as a case study.

Key 1: E-Business channel priorities

http://www.inibuku.com/ using a combination of online transaction and customer service.As we know, customers can order books through the website and also contacted directly to their customer service.

Key 2:Organizational restructuring and capabilities

To be able running properly, every business have to achieve econnomic of scale. www.inibuku.com is using an integration approach where they really pay attention to their response time to customers as well as the distribution channel. The management really know that good response time to customer and perfect distribution will lead them to economic of scale and thus they will achieve their goal and will lead to good profit.

Key 3:Business, service and revenue models

In running their business, www.inibuku.com is positioned as intermediary because the products available in their website is not their own production. www.inibuku.com will receive a comission for each book that they're able to sell. The price offered in the website is fixed price, customers can not bargain to the management to reduce the price although the website did give the customers discount around 10 to 15% off.

Key4:Marketplace restructuring

Talking about marketplace restructuring, we'll be talking about sell-side and buy-side. As discussed before, www.inibuku.com is an online intermediary that sell a wide range of books variety. Transaction that happened in inibuku.com can be categorized as offline since the customers only can pay when the books are delivered to their address. For buy-side, www.inibuku.com took their books supply directly from their supplier like Gramedia.

Key5: Market and product development strategy

www.inibuku.com is using penetration strateggy where by using this strategy, the management can provide a value added to their goods and services. As per discussion before, www.inibuku.com is quite different with other online book website where customers don't have to pay untill the books are delivered safely to their address where others website do not have this method. Also customers can have a same book with the one in the Gramedia but with cheaper price. All of this service are the value added for www.inibuku.com.

Key6:Positioning and Differention strategies

Positioning for www.inibuku.com is quite clear, the website is dedicated for all book lovers no matter their ages, sex, or income..As long as they're love to read, for sure they will like www.inibuku.com and also im sure everybody love discount :)

The differentiation strategies is quite obvious where inibuku.com provides their customers with different services. Discount up to 15% and also cash on deliveries method become the differentiation strategies for www.inibuku.com that will make the management's position stronger in the market.

In conclusion,

Every companies will have a different strategic decisions depend on the vision, mission and goal of each company. The discussion above is one of the example of how the online retailler proceed with this six strategic decisions. These six strategic decisions are flexible to change and it should be changed when it can't accomadate the vision, mission and the goal of the company anymore.